TIKTOK has revealed that it removed nearly 5 million videos from the Philippines in the fourth quarter of 2024 for violating its community guidelines. The majority of these videos, totaling 4.85 million, were taken down for breaching policies related to “sensitive” and “mature themes,” as well as regulated goods and commercial activities.
The social media platform emphasized that 99.6% of these removals were done proactively, demonstrating its commitment to maintaining a safe and responsible environment for its users.
While TikTok does not tolerate misinformation that could cause harm, it did not disclose the exact number of videos removed for spreading false information. However, it stated that 98% of such content was proactively removed. The platform relies on independent fact-checking partners and its database of previously verified claims to assess the accuracy of content.
TikTok utilizes a multi-pronged approach to combat content violations, including technology, human moderation, and community reports. It also removes accounts for repeated violations of its policies.
Beyond content removal, TikTok actively works to prevent the spread of misinformation by empowering its users with media literacy resources. These resources aim to help users identify misinformation, critically assess content, and report violations.
In February 2024, TikTok launched the #ThinkTwice digital literacy campaign to educate users about its community guidelines and encourage them to think critically before posting and sharing content.
