THE National Privacy Commission (NPC) has issued new guidelines requiring vloggers to mask the images of bystanders in their videos to protect their privacy rights.
NPC Circular No. 2025-01, titled “Guideline on the Processing of Personal Data Collected Using Body-Worn Cameras,” establishes protocols for data protection, covering a wide range of individuals including police officers, private security personnel, and vloggers.
The circular specifically mandates that vloggers utilize technology to mask the faces of bystanders, particularly children and other vulnerable individuals, in their video content.
In addition to masking images, vloggers are required to post an appropriate privacy notice on all their social media platforms.
They must also ensure transparency by informing individuals being recorded about the data collection activity in a clear and understandable manner.
The recording process must not be unduly oppressive or intrusive. Vloggers who monetize their content are further obligated to register with the NPC. Failure to comply with these guidelines may result in criminal, civil, and administrative penalties under the Data Privacy Act.
The NPC has provided a reporting mechanism for concerned citizens to file complaints regarding violations of the circular at complaints@privacy.gov.ph.
Violators of the guidelines may face a show cause order and a maximum fine of P50,000. Vloggers can register with the NPC either in person at their office or through the online National Privacy Commission Registration System (NPCRS) portal.
The new guidelines reflect the NPC’s commitment to upholding data privacy rights in the digital age and ensuring responsible content creation by vloggers.
